the process
Behind every jaw-dropping photo is a seamless process that makes it all look easy. From brainstorming big ideas to polishing the final pixel, here’s a step-by-step guide to how we’ll bring your brand’s vision to life. Get ready for creativity, collaboration, and a little bit of camera magic!
We’ll start high-level. This is where we get into your brand’s story, personality, and goals.
Are you looking to catch customer’s eyes with product shots on social?
Do you want to drive leads with paid display ads?
Just need some evergreen content to fill your image library and use across your marketing efforts?
We’ll map out the details of your photography needs - where you have holes in your image library, where other vendors may have fallen short, what’s worked well for you in the past, and more.
We might take a peek at your top competitors or brands you love and put our heads together on creative direction. By the end of this phase, we’ll have a solid vision to guide our shoot to success.
phase 1:
The big picture
Now it’s time to take our vision and lay the groundwork for our shoot. I’ll source everything needed for the shoot. This is when we’ll iron out shoot locations, talent, props, paperwork, and timelines.
You and your team will review lookbooks of curated location and talent options and approve every detail, from the color of the props to the perfect face to bring your product to life.
It’s always my goal to develop a rock-solid plan with little room for error. By the time we’re done with phase two, we’ll know exactly how your shoot will play out - long before the first flash fires.
PHase 2: Planning
for success
Now comes the fun part! It’s time to bring our creative vision to life. Whether you’re on set calling the shots or you’ve handed me the reins, this is when the detailed planning pays off.
While on set, I’ve been known to say, “Ok, just one more,” (more than just once), and maybe even let out the occasional shriek of excitement when we’ve got the shot.
My role on production day is to ensure that talent is posed naturally, wardrobe and props are styled, and we capture everything on the shot list. My goal is always to make the shoot day smooth, efficient, and still carve out some time for creativity, too.
PHase 3: lights, camera, action!
Part art and part science, post-processing is the final implementation of our creative direction that we set out from the start. I’ll color-grade, tweak lighting, retouch any blemishes or unwanted components, and crop - fine-tuning our photos until they align with that same vision we established in phase one.
After I’ve finished my initial edit, it’s your turn to review. We’ll work together to until you’re over the moon about your final images. I’m not satisfied until you are!
PHase 4:
pixel perfect
PHase 5: signed, sealed, delivered - they’re yours!
Your shiny new assets are ready to meet the world (and your business goals)!
Delivered digitally, these images are yours, forever and ever (and ever). Unlike other contracts with sneaky expiration dates, the photos you receive from me are guaranteed full rights in perpetuity. No more tracking down old brochures or blog posts with images that you no longer own - just peace of mind and freedom to use your images how you wish.
You and your new beautiful brand images will ride off into the sunset and live happily ever after.
