mawby
Mawby had one main creative direction for their brand photoshoot: make it bubbly. As a sparkling wine maker nestled in the hills of Northern Michigan’s wine region, their direction aligns perfectly with their product type. We worked to carefully compose shots that met the needs of their social and marketing efforts, and then simply instructed our models to play. Maybe a cheers here and there, maybe a sip or snack in between giggling with the others at the table — allowing us to perfectly capture the actual Mawby experience.
